Cynthia Irons

CMO, Zeel

With over 20 years of in-house and agency experience in internal and external communications, marketing, and branding at firms such as Accenture, Gap Inc., KPMG, and Ogilvy PR, Cynthia is a marketing and communications leader who focuses on creating innovative campaigns, media concepts, and out-of-the-box ideas that foster brands and drive marketing strategies.

Cynthia is currently Chief Marketing Officer for Zeel – the first, largest, and leading massage on demand company. Launched in 2012, Zeel is a revolutionary way to book same-day, in-home massages with licensed/vetted massage therapists. In her role as CMO, Cynthia develops and manages integrated marketing and communications strategies to accelerate growth and enrich the company’s brand image. Her responsibilities include all facets of marketing and communications including: brand development and awareness, partnerships, advertising, public relations, product development and launches, launch events, paid digital marketing, and social media. As a company spokesperson and media personality, Cynthia also develops and drives messaging in support of the company’s business priorities and brand for broadcast and print publications.

My Sessions

Roundtable | On-Demand Access to Content and Services – What You Need to Know, Now

Among other topics, this session will cover: How the fusion of services and technology are giving us all the ability to react in real-time, providing consistent care / routines and transparency for families Address big problem of lack of access to care / lack of knowledge when sick / overuse of emergency room On-demand access […]